Growth Marketing Specialist


Cater2.me is looking for a mid-level marketer to develop and implement strategies that will increase the company’s exposure and brand awareness, positively impact lead acquisition, and create additional opportunities for value generation. You will become an expert in the Company’s value proposition and leverage that knowledge to seek partners that can benefit from our services in new and unique ways, while providing the Company with new opportunities to expand its business.

This position is based in our midtown NYC office and would work Monday through Friday from 9:30am - 6:30pm. 

Responsibilities:

  • Handle and own paid marketing campaign creation, management, daily and weekly reporting, and testing
  • Analyze campaign performance data regularly to optimize performance goals
  • Execute new testing ideas, and report on results and learnings
  • Generate profitable campaigns and tweak marketing funnels for maximum ROI
  • Stay abreast of industry trends and best practices
  • Master and own 2 – 3 paid marketing channels
  • You will immediately start with taking over SEM channels (Google and Bing) and in-parallel start testing 1-2 more paid channels

Requirements:

  • 2+ years of experience working hands-on with paid search (Google Adwords, Bing Ads)
  • Some experience with paid social, native, display is required
  • Extensive familiarity with direct response campaigns with precise KPIs 
  • Experience with analytics platforms (Google Analytics, Pixel and conversion tracking), and ability to report regularly on campaign metrics 
  • Excellent Google Docs skills, communication, and presentation skills 
  • Willingness to learn about new marketing channels and strategies, and work in a fast-paced startup environment
  • Google AdWords or similar certification a plus

Benefits/Perks:

  • Delicious meals 3+ days per week, plus snacks
  • Fun team outings
  • Flexible vacation
  • Good health, dental, and vision benefits
  • Commuter benefits

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