Email Marketing Specialist


Cater2.me is looking for an experienced marketer to build and manage our email marketing channel with the goal of securing new business, acquiring incremental revenue from repeat clients, and build a trusting relationship between the Company and our vendor partners.

 

This person will be responsible for executing marketing strategy in collaboration with other channel owners, building campaigns on our marketing automation platforms, measuring success through data analysis, and creating scalable processes and best practices around the email channel. This person will also be responsible for helping to develop and implement strategies to drive list growth.

 

An ideal candidate for this role will be a self-starter who is both entrepreneurial and collaborative. You should be a strong cross functional collaborator who understands our services and can see how to make our value resonate with current and potential customers. You should enjoy a fast-paced environment where you will have the opportunity to make an impact every day and make significant contributions to the Company’s overall marketing strategy.

 

Responsibilities:

  • Design campaign strategy and execute flawlessly, from end-to-end
  • Conduct quantitative analyses and optimize campaigns on an ongoing basis; KPIs include open rates, click through rates, conversion rates, and incremental revenue, among others
  • Develop channel strategy to meet both short-term and long-term goals
  • Track, report, and present campaign performance with internal stakeholders on a regular basis and be responsible for success metrics
  • Operate with little oversight and be able to build excitement and growth across partners and internally within the Company

Requirements/Experience:

  • Must have 4+ years of experience in marketing, and at least 2 years of experience in email marketing. Ideal candidate will have experience in B2B marketing or sales and an interest in food, hospitality, or technology.
  • Passion for data-driven marketing and building email programs that drive incremental results
  • Demonstrated success in creating lead acquisition strategies and revenue generation through email campaigns
  • Strong analytical skills, with experience collecting and evaluating data to measure the success of marketing programs
  • Familiarity with email marketing platforms and analytical tools, and knowledge of customer segmentation, list management, deliverability and CAN-SPAM laws. Ideal candidate will have working familiarity with MailChimp.
  • Strong attention to detail
  • Good writing and communication skills. Ideal candidate will have experience with B2B copywriting
  • Ability to work independently and to take initiative
  • Bachelor’s Degree

 

Benefits/Perks:

  • Delicious meals 3+ days per week, plus snacks
  • Fun team outings
  • Flexible vacation
  • Good health, dental, and vision benefits
  • Commuter benefits

* Required fields
First name*
Last name*
Email address*
Location
Phone number*
Resume*

Attach resume as .pdf, .doc, .docx, .odt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file

Cover Letter*
In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!*